Why You Should Try It

California is a competitive real estate market at many levels. There are thousands of realtors in the state, and potential clients can be as picky as they want in finding the best realtor for their needs. A lot of times, potential home buyers start by going online to search for the kind of property that they’re interested in. The search often leads them to a list of websites hosted by realtors. To ensure your website is among the top, one thing you can do is to incorporate the CRMLS IDX tool in your website.

This tool allows would-be home buyers to search for the properties they desire. They enter a set of criteria that represents the features they desire in a house like the style, the size, the location, the price range, and other parameters. They get a list of results that they can save if they create an account. If the tool resides on your website, when the lead creates their account, you get automatic information on the lead’s information. You can go to the next step in reaching out to your leads and start establishing a business relationship. If your lead is interested in more information about several properties, this is the perfect chance for you to offer to arrange for a tour and officially convert them into a client.

The CRMLS IDX tool is powerful, yet easy to use. Your leads will love the flexibility on how they can change different parameters to narrow down their choices so only the ones that show the most potential are kept. It saves you time because your potential client is screening properties on their own. The listings are full of information and plenty of high resolution images so the client can get a good idea of the house before touring it. You will focus your efforts on only the homes that show the most promise, and you are more likely to help your client close the deal.